| Başlık | Team Pride |
| Brief | PFLAG provides peer support, education and advocacy for those of all sexualities and gender expressions. In response to the NHL ban, PFLAG created the ‘Team Pride’ jersey in the colours of the Progress Flag. Stitched from uniforms across the league, it serves as a symbol of inclusivity and allyship.To spearhead the campaign, the “Team Pride” jersey was displayed at the entrance of the world’s most visited sports venue of its kind – the Hockey Hall of Fame. This campaign also earned media support from Sportsnet, one of Canada’s largest sports networks, who rallied behind our initiative on their popular hockey podcast “Going Deep”. |
| Haftanın | Zulu Alpha Kilo |
| Kampanya | Team Pride |
| Reklamcı | PFLAG Canada |
| Marka | PFLAG Canada |
| İlk Yayınlanma Tarihi | 2023 / 7 |
| Sektör | Charities, Foundations, Volunteers |
| hikaye | In June, during the height of Pride Month, the National Hockey League (NHL) banned all cause-related jerseys after multiple players refused to wear pride-themed jerseys. |
| Medya Türü | Case Study |
| Creative Chairman | Zak Mroueh |
| Yaratıcı Ajans Başkanı | Brian Murray |
| Grup Yaratıcı Direktörü | Jonathan Smith |
| Reklam Yazarı | Jonathan Smith |
| Yaratıcı Yönetmen Ortağı | Marco Buchar |
| Reklam Yazarı | Marco Buchar |
| Yaratıcı Yönetmen Ortağı | Michael Romaniuk |
| Sanat Yönetmeni | Michael Romaniuk |
| Yaratıcı Yönetmen Ortağı | Ivan Mallqui |
| Sanat Yönetmeni | Ivan Mallqui |
| Sanat Yönetmeni | Tanios Nims |
| Müşteri Temsilcisi | Robyn Morrissey |
| Müşteri Temsilcisi | Hayley Blackmore |
| Reklam Sorumlusu | PFLAG Canada |
| Prodüktör | Tim Lynch |
| Prodüksiyon Şirketi | Zulubot |
| Editör | Brian Noon |
| Fotoğrafçı | Tanios Nims |
| Strategy Director | Meredith Ferguson |
| Prodüktör | Colleen Allan |
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