International Day Against Homophobia and Transphobia - "The ad that aired once"

Rethink Communications Inc.

Rethink Communications Inc. Montreal, Canada

Ödüller

3013

Marka: International Day Against Homophobia and Transphobia
Ülke: Canada

Reklamcı: Fondation Emergence

Başlık	The ad that aired once
Brief	Held annually on May 17, the day is a rallying event that aims to better the situation of LGBTQ2+ people all around the world.Our insight stemmed from a troubling statistic: every 23 seconds, a homophobic or transphobic comment is posted online. What is more alarming is that these comments are not acted upon, reported, removed. The issue is getting worse each and every day, and nothing suggests an improvement.To remind everyone that homophobia and transphobia are still very much present worldwide, our objective was to tackle cyberhomophobia and cybertransphobia and remind people that what would shock them in the real world is often ignored when it is being posted on social media. Our resulting idea was to create a confronting campaign that transposed online hate into “real-life” mediums, Radio being one of them.
Haftanın	Rethink Communications Inc.
Kampanya	The ad that aired once
Reklamcı	Fondation Emergence
Marka	International Day Against Homophobia and Transphobia
Posted	Kasım 2019
Sektör	Charities, Foundations, Volunteers
hikaye	Fondation Émergence Inc.’s mission is to educate, inform and raise public awareness about the realities of LGBT people.
Medya Türü	Radio
Yaratıcı Yönetmen	Chris Staples
Yaratıcı Yönetmen	Ian Grais
Yaratıcı Yönetmen	Nicolas Quintal
Sanat Yönetmeni	Maxime Sauté
Reklam Yazarı	Xavier Blais
Prodüktör	Marie-Pière Poulin
Strategist	Pascal Routhier
Account Management	Alex Lefebvre
Account Management	Cendra F. Percy
Lead Engineer	François Bélanger
Ses	Studios Apollo
Medya Ajansı	Espace M