Presidente e Diretor de Criação
at
F/Nazca Saatchi & Saatchi Publicidade Ltda.
São Paulo, Brazil
| Başlık | Invisible Car |
| Haftanın | F/Nazca Saatchi & Saatchi Publicidade Ltda. |
| Kampanya | Honda Fit 2015 |
| Reklamcı | Honda Motor Co., Ltd. |
| Marka | Honda |
| Posted | Temmuz 2014 |
| Ürün | Fit 2015 |
| Sektör | Cars |
| hikaye | Description: The original strategy was implemented in Honda dealers from all over Brazil. Clients could visualize details of the car simply by directing the camera of a tablet at a "virtual carpet", which market out the exact size of the new Fit 2015, placed on the floor of Honda showrooms. |
| Sonuç | More than 38,000 people interacted with the new Honda Fit virtually and 1,500 bought it even before it was available in stores. |
| Medya Türü | İnteraktif |
| Süre | |
| Yaratıcı Yönetmen | Fábio Fernandes |
| Yaratıcı Yönetmen | Eduardo Lima |
| Yaratıcı Yönetmen | Theo Rocha |
| Reklam Yazarı | João Paulo Testa |
| Sanat Yönetmeni | Ricardo Pocci |
| Account Team | Marcello Penna |
| Account Team | Marco Piza |
| Strateji Planlama | Jos Porto |
| Strateji Planlama | Douglas Nogueira |
| Strateji Planlama | Caio Felipe |
| Proje Sorumlusu | Thais Villela |
More Work
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Rewind
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- HAFTANIN:
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