SafeAuto Insurance - "Autocorrect"

Greatest Common Factory

Greatest Common Factory Austin, United States

4823

Başlık	Autocorrect
Haftanın	Greatest Common Factory
Kampanya	It only takes...
Reklamcı	SafeAuto Insurance
Marka	SafeAuto Insurance
İlk Yayınlanma Tarihi	2017 / 2
Sektör	Insurance
Slogan	"It only takes..."
hikaye	We created the Terrible Quotes campaign to address a “hard market” in the insurance industry – insurance rates going up across all providers due to lower gas prices (cheap gas = more drivers = more accidents/claims). In this heightened shopping/switching environment we invited shoppers to take the short 3 minutes to save by pointing out other that happen quickly (in threes).
felsefe	An execution from SafeAuto's "It only takes..." campaign that drove increased quotes and sales to safeauto.com in a heightened shopping/switching environment across the car insurance industry due to industry wide rate hikes. In this case It only takes three autocorrects to create awkwardness and 3 minutes for a better quote.
Sorun	When gas prices are low, more people drive. This makes Car insurance rates rise. When rates go up, people shop for new policies. SafeAuto needed to get into the consideration set while being outspent 20 to1.
Sonuç	This was part of a larger SafeAuto effort that helped sales climb by 77.3% in the first quarter of 2017.
Medya Türü	Television
Süre	30 seconds
Daha fazla bilgi	safeauto.com
Creative Director / Director	John Trahar
Prodüktör	Karen Jacobs
Reklam Yazarı	Zach Rener
Ajans Prodüktörü	Joel Pettit
Editör	Tyler Crelia