| Başlık | Invisible Pop Up Store |
| Haftanın | Y&R New York |
| Kampanya | Invisible Pop Up Store |
| Reklamcı | Airwalk Footwear |
| Marka | Airwalk |
| Posted | Temmuz 2011 |
| Sektör | Sneakers / Athletic Footwear |
| felsefe | <br>When Airwalk decided to do a limited edition re-launch of their classic sneaker, the Airwalk Jim, we came up with an entirely new way to do it. We made the world’s first ever Invisible Pop Up Stores. Coupling together cell phones, GPS technology, and Augmented Reality, customers could only buy the Jim if they downloaded the app, went to a pre-determined location, held up their phones, and took a photo of the AR Jim floating there. That allowed them to purchase the sneaker there and then. An exclusive product sold to an exclusive audience for an entirely new retail experience. |
| Medya Türü | Case Study |
| Yönetmen | Kerry Keenan |
| Yaratıcı Yönetmen | Ian Reichenthal |
| Yaratıcı Yönetmen | Scott Vitrone |
| Yaratıcı Yönetmen | Graeme Hall |
| Yaratıcı Yönetmen | Menno Kluin |
| Yaratıcı Yönetmen | Steve Whittier |
| Reklam Yazarı | Felix Richter |
| Sanat Yönetmeni | Alexander Nowak |
| Prodüktör | Jo Kelly |
| Prodüktör | Devon Dentler |
| Prodüksiyon Şirketi | Tronic Studio |
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