Aviation Gin - "The Process"

Blue 449

Blue 449 London, United Kingdom

8874

Başlık	The Process
Haftanın	Blue 449
Kampanya	The Process
Reklamcı	Marussia Beverages BV
Marka	Aviation Gin
İlk Yayınlanma Tarihi	2019 / 9
Sektör	Spirits, Fortified Wines
felsefe	The four-week campaign will focus on an out-of-home campaign which uses a combination of data sources to help identify gin and retail ‘hotspots’. The cheeky creative sees Reynolds claim that ‘Aviation is the best gin on the planet’ and will feature across the carefully selected POS digital 6 sheets to drive awareness in these gin-sipping retail zones. Making its mark in an already crowded marketplace, Aviation American Gin uses its new co-owner to create a buzz around the brand in this funny video, explaining what makes the gin so delicious. In addition to the OOH activity, Blue 449 will be using vignettes such as this to mobilise the hordes of Ryan Reynolds fans on social media to drive awareness via paid and earned media. Reynolds famously bought the gin brand back in 2018 because he liked it so much.
Medya Türü	Web Film
Süre	101 seconds
film müziği	'A River Runs Through It' by Mark Isham
Direktör	Lewis Starnes
Director/Editor	Bryan Rowland
Reklam Yazarı	Ryan Reynolds
Aktör	Ryan Reynolds
Reklam Yazarı	George Dewey
Sanat Yönetmeni	Kelly Girth
Prodüktör	Alec Eskander
Prodüksiyon Şirketi	Escape Velocity Content
Renkçi	Matthew Osborne
Renklendirme	The Mill LA
Casting Director	Gregg Cohen
Prodüksiyon Sorumlusu	Scott Wickman