| Başlık | Hockey |
| Haftanın | Mark/BBDO |
| Kampanya | Switch off tv before it's too late - Mediawise |
| Reklamcı | Mediawise |
| Marka | MediaWise |
| Posted | Mayıs 2005 |
| Ürün | Public awarness |
| Sektör | Institutional/Public Interest/Non-Profit Org. |
| Slogan | Switch the TV off before it´s too late. |
| hikaye | While a father and son game of hockey, the boy shoots with the stick as if it was a gun. Maybe the boy watches thv too much. |
| felsefe | Suppressing tv violence is not a solution. The parents are responsible for their childrens´spare time. |
| Sorun | In public and Parliament of Czech republic is being held a discussion lately over violence in media. |
| Sonuç | The public discussion has been really stired up by new aspects shown in this tvc. Advertiser received hundreds of letters and even the expert opinion leaders reacted heavily. |
| Medya Türü | Television |
| Süre | |
| Market | Europe, Czech Republic |
| Yönetmen | Tomas Barina |
| Yaratıcı Yönetmen | Martin Charvat |
| Editör | Petr Mrkous |
| Reklam Yazarı | Matej Podolinsky |
| Reklam Yazarı | Martin Prikryl |
| Ajans Prodüktörü | Jan Soupa |
| Prodüksiyon Şirketi Prodüktör | Daniela Stranska |
| Görüntü Yönetmeni | Tomas Sysel |
| Müşteri Direktörü | Petr Topinka |
| Reklam Sorumlusu | Ondrej Zahorik |
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