Başlık | Roller Coaster |
Haftanın | BBH |
Kampanya | Roller Coaster - Barclays |
Reklamcı | Barclaycard |
Marka | Barclaycard |
İlk Yayınlanma Tarihi | 2010 / 1 |
Sektör | Credit Cards |
hikaye | The advert begins with the character standing at the lift doors of his apartment block when a rollercoaster pulls up and takes him on a wonderfully smooth and liberating journey high above the clutter and congestion of the city below, only slowing slightly when he makes a contactless payment at the bakery en route to work. |
felsefe | The four week campaign launches online on YouTube and Barclaycards Facebook page on Friday 22 January with a 60 second advert. It will air on television for the first time on Sunday 24 January on ITV1. A 40 second version will be introduced after the first week. The TV activity is part of a wider campaign that will include online adverts and a social media campaign set to reach more than 10 million people using www.facebook.com/barclaycard as a hub for all new information about the commercial. Following on from the success of the Waterslide iPhone game, Barclaycard will launch a Rollercoaster download game later in the year. |
Medya Türü | Television |
Editing Şirketi | Final Cut |
Ses | Wave Studios |
Ajans Prodüktörü | Olly Chapman |
Müşteri Direktörü | Nick Phelps |
Strateji Planlama | Nicky Vita |
Yaratıcı Yönetmen | Adam Tucker |
Sanat Yönetmeni | Szymon Rose |
Reklam Yazarı | Daniel Schaefer |
Prodüksiyon Şirketi | MJZ |
Yönetmen | Nicolai Fuglsig |
Görüntü Yönetmeni | Alwin Kuchler |
Post Prodüksiyon | The Mill London |
Editör | Rick Russell |