Barclaycard - "Roller Coaster / Making of..."

BBH

BBH London, United Kingdom

7876

Marka: Barclaycard
Ülke: United Kingdom

Reklamcı: Barclaycard

Başlık	Roller Coaster / Making of...
Haftanın	BBH
Kampanya	Roller Coaster - Barclays
Reklamcı	Barclaycard
Marka	Barclaycard
Posted	Ocak 2010
Sektör	Credit Cards
hikaye	The advert begins with the character standing at the lift doors of his apartment block when a rollercoaster pulls up and takes him on a wonderfully smooth and liberating journey high above the clutter and congestion of the city below, only slowing slightly when he makes a contactless payment at the bakery en route to work.
felsefe	The four week campaign launches online on YouTube and Barclaycards Facebook page on Friday 22 January with a 60 second advert. It will air on television for the first time on Sunday 24 January on ITV1. A 40 second version will be introduced after the first week. The TV activity is part of a wider campaign that will include online adverts and a social media campaign set to reach more than 10 million people using www.facebook.com/barclaycard as a hub for all new information about the commercial. Following on from the success of the Waterslide iPhone game, Barclaycard will launch a Rollercoaster download game later in the year.
Medya Türü	Television
Süre	235 seconds
Editing Şirketi	Final Cut
Ses	Wave Studios
Yaratıcı Yönetmen	Adam Tucker
Sanat Yönetmeni	Szymon Rose
Reklam Yazarı	Daniel Schaefer
Yönetmen	Nicolai Fuglsig
Prodüksiyon Şirketi	MJZ
Görüntü Yönetmeni	Alwin Kuchler
Müşteri Direktörü	Nick Phelps
Strateji Planlama	Nicky Vita
Ajans Prodüktörü	Olly Chapman
Editör	Rick Russell
Post Prodüksiyon	The Mill London