| Başlık | Baby |
| Haftanın | Goodby Silverstein & Partners |
| Kampanya | The Red Envelope - Netflix |
| Reklamcı | Netflix, Inc. |
| Marka | Netflix |
| İlk Yayınlanma Tarihi | 2004 / 4 |
| Sektör | Online Leisure & Entertainment Services |
| felsefe | In America there are only bad things coming into your mailbox: bills, bad ads, missing people etc. Most of the white letters are bad news. In some ways, the only good news is this red Netflix envelope with a movie inside. The campaign is based on a consumers truth: Its a pleasure to receive a movie in your mailbox. The commercials simplify the whole process to the moment when the consumer receives the DVDs at his place. The mechanism of the campaign consists in showing precious moments of the family life wrecked by the arrival of this red envelope. |
| Medya Türü | Television |
| Süre | |
| Market | United States |
| Yaratıcı Yönetmen | Rich Silverstein |
| Sanat Yönetmeni | Farid Mokart |
| Konsept | Farid Mokart |
| Reklam Yazarı | Farid Mokart |
| Müşteri Temsilcisi | Robert Riccardi |
| Müşteri Temsilcisi | Priscilla Alvarez |
| Ajans Prodüktörü | Tammy Smith-White |
| Prodüksiyon Şirketi | Smuggler |
| Prodüksiyon Sorumlusu | Brian Carmody |
| Prodüksiyon Sorumlusu | Patrick Milling-Smith |
| Yönetmen | Neil Harris |
| Görüntü Yönetmeni | Declan Quinn |
| Editör | Kirk Baxter |
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