Y-Plus Yoga Center - "Straw-Backflip"

Leo Burnett

Leo Burnett Hong Kong, China

12280

Başlık	Straw-Backflip
Haftanın	Leo Burnett
Kampanya	Straw-Backflip
Reklamcı	Y-Plus Yoga Center
Marka	Y-Plus Yoga Center
Posted	Mart 2005
Sektör	Fitness Devices, Gym & Exercising Machines
felsefe	The low cost yet effective solution we developed for them was to showcase the prowess of a yoga practitioner on the flexible stems of drinking straws which were specially produced and then placed at the fruit juice bars frquented by the target audience.
Sorun	The client wanted a low cost yet effective solution to publicise its yoga school. It had to stand out from the crowd and at the same time showcase the yoga instructor.
Sonuç	The clients were especially pleased with teh idea and especially the executions. There was a surge of enquiries and enrolment went up during the promotional stint.
Medya Türü	Direct Marketing
Market	China
Yaratıcı Yönetmen	Eddie Booth
Yaratıcı Yönetmen	Ruth Lee
Yaratıcı Yönetmen	Kenny Choo
Yaratıcı Yönetmen	Stephen Kong
Sanat Yönetmeni	Jane Yang
Reklam Yazarı	Stephen Kong
Reklam Yazarı	Kenny Choo
Fotoğrafçı	Alex Kaikeong
Sanat Yönetmeni	Kenny Choo