Başlık | New Neighbor |
Haftanın | Ackerman McQueen, Inc. |
Kampanya | Learn Something New Every Day - Leapfrog |
Reklamcı | LeapFrog Enterprises, Inc. |
Marka | LeapPad (bilingual) |
Posted | Temmuz 2004 |
Ürün | Educational Learning |
Sektör | Toys & Games |
Slogan | Learn Something New Every Day! |
felsefe | Our goals for the campaign were fourfold. First, to increase sales by +25% versus a year ago. Second, to increase brand awareness levels by +20%. Third, own the "educational" brand position and build an emotive and focused brand. Lastly, to increase retail space by +25% at all major mass retailers. |
Medya Türü | Television |
Süre | |
Market | United States |
Sanat Yönetmeni | Braden Bickel |
Yaratıcı Ajans Başkanı | David Lipson |
Grup Yaratıcı Direktörü | Ashley Ball |
Reklam Yazarı | Vincent Walker |
Prodüktör | Rebecca Guerra |
Yönetmen | Stan Schofield |
Editör | Danny Fallis |
Editing Şirketi | wild(child) |
Müzik | Golden Voice |
Prodüksiyon Şirketi | Schofield Films |