Başlık | Parking |
Haftanın | Naga DDB Malaysia |
Kampanya | Parking |
Reklamcı | EUT Fashion |
Marka | Wonderbra |
Posted | Kasım 2005 |
Ürün | Bra |
Sektör | Clothing |
Slogan | Wonderbra |
hikaye | A car drives around with its horning blaring incessantly. People are puzzled. As we see the lady driver's legs stepping out of her car, the horn stops blaring. Titles reveal that it's Wonderbra. |
felsefe | Use the sound of a car horn to illustrate how "well-endowed" a woman can become with Wonderbra - without a single shot of any bosoms. |
Sorun | Malaysia is a Islamic country. Showing lingerie and cleavage on TV commercials is forbidden. |
Sonuç | Malaysians who saw this TVC got the message instantly and this helped establish Wonderbra's USP. |
Medya Türü | Television |
Süre | |
Market | Malaysia |
Ses Tasarım Şirketi | Ram - |
Prodüksiyon Şirketi Prodüktör | Ira Carrisa |
Sanat Yönetmeni | Constantine Chew |
Yönetmen | Barney Chua |
Reklam Yazarı | Jovian Lee |
Ajans Prodüktörü | Wei Sian Lee |
Yaratıcı Yönetmen | Ted Lim |
Yaratıcı Yönetmen | Alvin Teoh |
Müşteri Direktörü | Theresa Yeow |