Ted Lim
Chief Creative Officer at Dentsu Singapore
Singapore, Singapore
BaşlıkParking
Haftanın
Kampanya Parking
Reklamcı EUT Fashion
Marka Wonderbra
PostedKasım 2005
Ürün Bra
Sektör Clothing
Slogan Wonderbra
hikaye A car drives around with its horning blaring incessantly. People are puzzled. As we see the lady driver's legs stepping out of her car, the horn stops blaring. Titles reveal that it's Wonderbra.
felsefe Use the sound of a car horn to illustrate how "well-endowed" a woman can become with Wonderbra - without a single shot of any bosoms.
Sorun Malaysia is a Islamic country. Showing lingerie and cleavage on TV commercials is forbidden.
Sonuç Malaysians who saw this TVC got the message instantly and this helped establish Wonderbra's USP.
Medya Türü Television
Süre
Market Malaysia
Ses Tasarım Şirketi
Prodüksiyon Şirketi Prodüktör
Sanat Yönetmeni
Yönetmen
Reklam Yazarı
Ajans Prodüktörü
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Müşteri Direktörü

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