| Başlık | Strings - Parental role modelling |
| Haftanın | Clemenger BBDO Melbourne |
| Kampanya | Strings - Parental role modelling |
| Reklamcı | Transport Accident Commission TAC |
| Marka | TAC |
| İlk Yayınlanma Tarihi | 2015 / 4 |
| Sektör | Road Safety |
| Slogan | make every drive a good example |
| hikaye | When you drive, you set an example for everybody in the car -- including the little ones. That's the message behind Victoria's Transport Accident Commission's jarring campaign called "Strings," featuring an eerie boy puppet. |
| felsefe | In the Australian spot created out of Clemenger BBDO and directed by Tomas Mankovsky, a boy mimes driving a car, his appendages attached to mysterious strings. He texts, yells at other drivers and even swerves -- mimicking what seems to be a real, disgruntled driver's every move. The camera pans out and reveals that the child's strings are attached to his father, the "master" behind his son's every move. "What kind of driver are you raising?" appears as the video ends, driving home the message that parents set an example for drivers of the future. The agency worked with professional puppeteers to ensure the spot could be filmed in a single take. The Transport Accident Commission, or TAC, has been advertising for 25 years, and is known for its edgy, dark approach to road safety messaging. This ad is meant to be a new, more positive approach to road safety, although it still does read as pretty disturbing. Past efforts from the TAC include the Homesafely campaign from 2012, which encouraged drivers to put down cell phones while driving. |
| Medya Türü | Television |
| Süre | |
| Prodüksiyon Şirketi | Finch |
| Marketing Coordinator | Amy Cockerell |
| Marketing Project Manager | Cherie Chandler |
| Road Safety Project Coordinator | Samantha Buckis |
| Senior Manager Road Safety | Samantha Cockfield |
| Creative Chairman | James McGrath |
| Yaratıcı Yönetmen | Ant Keogh |
| Yaratıcı Yönetmen | Stephen de Wolf |
| Senior Copywriter | Jim Robbins |
| Senior Art Director | Luke Thompson |
| Basılı Malzeme Prodüktörü | Sharon Adams |
| Executive Producer of TV | Sonia Von Bibra |
| Senior Agency Producer of TV | Karolina Bozajkovska |
| Retoucher | Steve Pratt |
| Managing Partner | Lee Simpson |
| Group Account Director | Naomi Gorringe |
| Yönetmen | Tomas Mankovsky |
| Prodüktör | Camilla Dehnert |
| DOP/Cinematographer | Geoffrey Simpson |
| Editör | Elodie Fouqueau |
| Tasarımcı | Lucinda Thompson |
| Flame Artist | Duncan Horn |
More Work
SEE ALLFarmer Christmas
- MARKA:
- Morrisons
- HAFTANIN:
- Publicis Poke
Farmer Christmas
- MARKA:
- Morrisons
- HAFTANIN:
- Publicis Poke
Sticky Searchuations
- MARKA:
- Mars
- HAFTANIN:
- Clemenger BBDO Melbourne
Deadly Questions (Film Case)
- MARKA:
- Aboriginal Victoria
- HAFTANIN:
- Clemenger BBDO Melbourne
Dad Bods
- MARKA:
- Bonds
- HAFTANIN:
- Clemenger BBDO Melbourne
Give Registry
- MARKA:
- Myer
- HAFTANIN:
- Clemenger BBDO Melbourne
The new NAB Mini Legends have arrived
- MARKA:
- NAB/AFL
- HAFTANIN:
- Clemenger BBDO Melbourne
meet graham
- MARKA:
- Transport Accident Commission
- HAFTANIN:
- Clemenger BBDO Melbourne
Until We All Belong
- MARKA:
- Airbnb
- HAFTANIN:
- Clemenger BBDO Melbourne