Kathy Delaney
Global CCO at Publicis Health/Saatchi Wellness
New York, United States
BaşlıkThe Thrown Out Flag 4
Kampanya The Thrown Out Flag
Reklamcı Out Not Down, LGBTQ Youth Resources & Services
Marka Out Not Down
PostedMart 2019
Sektör Institutional/Public Interest/Non-Profit Org.
Slogan All you need is love but a warm place to sleep would be nice too
hikaye The colors of the rainbow are the ultimate symbol of freedom for the LGBTQ community. And more recently, they’ve been embraced by a wider community with great fanfare.

But not everyone is celebrating. The fact is 40% of homeless teens in the US who’ve come out were thrown out by their parents onto the streets.

We decided to transform this icon of liberation to demonstrate the real truth. We created The Thrown Out Flag. Made of discarded fabric in the traditional rainbow colors, it’s embraced by each teen in this outdoor poster campaign. Each stain, rip and tear represents their struggle. Each grasp of the fabric embodies their hope to find a new future of acceptance, tolerance and love.

Print advertisement created by Saatchi & Saatchi, United States for Out Not Down, within the category: Public Interest, NGO.
Medya Türü Print
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen

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