Luiz Sanches
chief creative officer at BBDO North America
New York, United States
BaşlıkHP Photoball
Haftanın
Kampanya Making Memories Last
Reklamcı Hewlett-Packard
Marka HP
PostedMart 2013
Sektör Consumer Electronics & Audio-Visual
hikaye HP presented the new strapline "Making Memories Last" by creating an interactive experience during São Paulo's biggest music fest. The HP Photoball was equipped with a wi-fi antenna and a HD camera, registeringfan's reaction from an entirely new point of view. These images were transmitted in real time to the stage, FB fan page, and to over 3 millions viewers via live online broadcast.
Medya Türü Ambient
Süre
Market Brazil
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Sanat Yönetmeni
Sanat Yönetmeni
Reklam Yazarı

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