Başlık | Guarded Bus Stop |
Haftanın | AlmapBBDO |
Kampanya | Guarded Bus Stop |
Reklamcı | Eletromidia |
Marka | Eletromidia |
İlk Yayınlanma Tarihi | 2023 / 6 |
Sektör | Advertising & Communication |
hikaye | Eletromidia, the leading company in Brazil’s out-of-home advertising market, has just unveiled the first ten locations for the Abrigo Amigo bus shelter project in São Paulo as part of an initiative developed hand in hand with ad agency AlmapBBDO. Originally dubbed “Guarded Bus Stop,” the project, which was awarded a Gold Lion at Cannes this year, has gained momentum and begun a new phase of expansion, with 100 locations across São Paulo, Rio de Janeiro, and Campinas. The project has been made possible thanks to partnerships with brands such as Santander, Vivo, Bradesco Seguros, Sempre Livre, Diageo, and Anhanguera, as well as support from the city and state of São Paulo and the federal government. |
Medya Türü | Case Study |
Süre | |
Yaratıcı Ekip | Rafael Gil |
Yaratıcı Ekip | Rodrigo Almeida |
Yaratıcı Ekip | Gustavo Tasselli |
Yaratıcı Ekip | Ingryd Cruz |
Yaratıcı Ekip | Fernando Christo |
Media (Agency side) | Rafaela Alves |
Media (Agency side) | Suellen Kiss |
Media (Agency side) | Thiago Gonzales |
Prodüksiyon Şirketi | CINE |
Chief Executive Officer (CEO) | Filipe Bartholomeu |
Yaratıcı Ajans Başkanı | Luiz Sanches |
Yaratıcı Ajans Başkanı | Marco Giannelli |
Yaratıcı Yönetmen | Rafael Gil |
Yaratıcı Yönetmen | Rodrigo Almeida |
Reklam Sorumlusu | Lucio Schneider |
Reklam Sorumlusu | Marcelo Pacheco |