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Joe Sciarrotta
Joe Sciarrotta
USA CCO at Ogilvy & Mather, Chicago
Chicago, United States
Düzelt
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BaşlıkEgg Hijack Case Film
Haftanın
Kampanya Egg Hijack
Reklamcı Tyson Foods
Marka Jimmy Dean
İlk Yayınlanma Tarihi 2021 / 6
Sektör Food
hikaye Eggs are the first thing that comes to mind when it comes to breakfast. Jimmy Dean Sausage, iconic in its own right, is not. So, we sought to do something about it. We turned every egg in existence – edible or not, fictional or real – into a coupon for Jimmy Dean. First we taught AI how to recognize an egg, requiring the scanning of 10,000 unique eggs of different shapes, sizes, textures and colors. Then we turned it into a net-new technology, which we took to Snapchat and Amazon platforms. There, anyone could scan any egg, which would be immediately detected and turned into a coupon for Jimmy Dean.
Medya Türü Case Study
Süre
Deputy Worldwide Chief Creative Officer
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen Ortağı
Executive Design Director
Yaratıcı Yönetmen
Tasarım
Prodüksiyon Sorumlusu
Senior Producer
Executive Director of Digital Production
Technology
Yönetmen
Digital Production
Senior Editor
Group Director
Creative technologist
Chief Strategy Officer
Group Planning Director
Associate Strategy Director
Yönetici Direktör
Müşteri Direktörü
Müşteri Direktörü
Müşteri Temsilcisi
Medya Direktörü
Post Prodüksiyon
Fotoğrafçı
Post Prodüksiyon

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