| Başlık | Milk Bottle |
| Haftanın | BBH |
| Kampanya | Boddingtons |
| Reklamcı | InBev / Labatt Brewing Company |
| Marka | Boddingtons |
| İlk Yayınlanma Tarihi | 1992 / 7 |
| Sektör | Beers, Ciders, Lagers |
| Slogan | The Cream of Manchester |
| hikaye | A bottle of milk made of Boddingtons. The bottle is yellow like the golden colour of Boddingtons and the cream at the top is white like the creamy white head on a pint of Boddingtons. |
| felsefe | We decided to celebrate the brands Manchester roots and the product characteristic that most sets it apart from conventional Southern beers its creaminess. The campaign also aimed to use a distinctively northern tone of voice and a consistent branded look. |
| Sorun | When Whitbread bought Boddingtons in 1989, 80% of the brands sales were in the North West region. Whitbread wanted to grow Boddingtons beyond its heartland, without alienating its fans. |
| Medya Türü | Magazine |
| Market | Europe |
| Yaratıcı Yönetmen | Sir John Hegarty |
| Reklam Yazarı | Tom Hudson |
| Sanat Yönetmeni | Mike Wells |
| Fotoğrafçı | Tiff Hunter |
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