Başlık | Farm Son |
Haftanın | BBDO New York |
Kampanya | Insure Carefully, Dream Fearlessly |
Reklamcı | American Family Insurance |
Marka | American Family Insurance |
İlk Yayınlanma Tarihi | 2018 / 7 |
Sektör | Insurance |
felsefe | American Family Insurance has launched the newest phase of its “Insure Carefully, Dream Fearlessly” campaign. This latest iteration tells heartwarming stories to demonstrate that everyone’s dream is worth protecting. The campaign, created by BBDO New York, features an anthemic spot as well as two long-form films that illustrate that protection and support from American Family ultimately provides the freedom to go out and pursue your dream, or even someone else's. In one film, a brother fulfills his sister's dreams by embarking on a road trip to visit places on her bucket list. A second spot looks at the universal tension that comes with a child venturing far from home to pursue his dream, and a parent's hesitation to let them go. The anthem spot, “This Dream,” brings to life American Family’s belief that they don’t protect things, they protect dreams, and what it takes to make dreams a reality is exactly what it takes to protect them – hard work, dedication, and the right support. Additional films will continue to roll out throughout the year. In a category that has focused on the uncertainty of the world, American Family Insurance has chosen to instead center on the possibility of a better future. This is the latest in a series of optimistic stories told by the brand, following the 2016 “Dad Insurance” and last year’s “Duet” featuring Jennifer Hudson. |
Medya Türü | Television |
Süre | |
Yaratıcı Yönetmen | Susan Golkin |
Yaratıcı Ajans Başkanı | Greg Hahn |
Prodüksiyon Sorumlusu | Becky Burkhard |
Müşteri Direktörü | Gati Desai Curtis |
Interactive Producer | Danielle Amico |
Sanat İşleri Satın Alma Sorumlusu | Katie Johnson |
Business Manager | Heather Weissman |
Worldwide Chief Creative Officer | David Lubars |
Head of Integrated Production | Dave Rolfe |
Planning Director | Steve Panawek |
Assistant Account Executive | Jenni Moseley |
Head of Art Production | Erin Breen |
Music Producer | John Melillo |
Yaratıcı Yönetmen | Mike Folino |
Yaratıcı Yönetmen | Luis Romero |
Head of Music Production | Rani Vaz |
Associate Strategy Director | Kim Ryneska |
Sanat Yönetmeni Ortağı | Lizzy Lehn |
Director Data Solutions | Tina Allan |
Account Manager | Erin Sheehan |
Production Company | Smuggler |
Görüntü Yönetmeni | Jody Lee Lipes |
Producer | Ray Leakey |
Producer | Todd Field |
Director | Jamie Rafn |
Prodüksiyon Sorumlusu | Drew Santarsiero |
Prodüksiyon Sorumlusu | Patrick Milling-Smith |
Prodüksiyon Sorumlusu | Brian Carmody |
Prodüksiyon Sorumlusu | Sue Ahn |
Chief Operator | Andrew Colon |
Content Producer | Francesca Lentini |
Edit Company | Rock Paper Scissors |
Editor | Adam Pertofsky |
Producer | Lisa Barnable |
Prodüksiyon Sorumlusu | Eve Kornblum |
Assistant Director | Marjorie Sacks |
Assistant Director | Anne-Laure Dhooghe |
Post Production Company | MPC |
Producer | Aiste Akelaityte |
Prodüksiyon Sorumlusu | Jess Kurnit |
Yaratıcı Yönetmen | Alvin Cruz |
Conform Artist | Matt Tremaglio |