Başlık | Car |
Haftanın | 18 Feet & Rising |
Kampanya | Every Car Has a Story |
Reklamcı | Allianz SE |
Marka | Allianz |
İlk Yayınlanma Tarihi | 2015 / 3 |
Sektör | Insurance |
Slogan | Every Car Has a Story |
hikaye | Insurance brand Allianz aims to communicate the tagline "every car has a story" in its new campaign out of London agency 18 Feet and Rising. |
felsefe | Insurance brand Allianz aims to communicate the tagline "every car has a story" in its new campaign out of London agency 18 Feet and Rising. It kicks off with this charming, "imperfect" spot about a father who finally gets through to his typically moody teen daughter as he gives her a ride home from school. Although she's pretty monosyllabic in the beginning, once he asks her about her singing lesson it's a different story. She starts hesitantly singing Culture Club's "Karma Chameleon," a little off-key, and Dad joins in (badly) as there's a delightful moment of connection. Veteran commercials director and documentary maker Errol Morris directed the ad through Moxie Pictures. |
Medya Türü | Television |
Süre | |
Prodüksiyon Şirketi | Moxie Pictures LDN |
Creative | Oli O'Neill |
Creative | Behrad Taherparvar |
Prodüktör | Victoria Dashwood-Quick |
Strategic Business Lead | Rob Ward |
Yönetmen | Errol Morris |
Prodüktör | Julie Ahlberg |
Editör | Jinx Godfrey |
Prodüksiyon Sorumlusu | Charlie Henderson |
Görüntü Yönetmeni | TBC |
Post Prodüksiyon | Nineteentwenty |
Ses Tasarım Şirketi | Sam Ashwell |
Colourist | TBC |
Media Buying Agency | Mediacom |
Public Relations | Ogilvy PR London |
Social | Gravity Thinking |