UnConvention - "Pin"

Mithun

Mithun Minneapolis, United States

5295

Marka: UnConvention
Ülke: United States

Reklamcı: Unconvention

Başlık	Pin
Haftanın	Mithun
Kampanya	Make An Effort - UnConvention
Reklamcı	Unconvention
Marka	UnConvention
Posted	Eylül 2008
Ürün	theunconvention.com
Sektör	Internet Sites (Excluding ISPs) / Apps.
Slogan	www.THEUNCONVENTION.com
hikaye	The videos and posters were a viral campaign, and ran as part of the UnConvention (The UnConvention.com). No airtime has been purchased, nor any ads run. However, the 3 web videos have been viewed over 35,000 times on YouTube in less than 6 days, and the posters have been downloaded countless times from the UnConvention website. The posters were also blown up onto vinyls and posted at some UnConvention venues over the weekend, where they could be seen by the primary audience of Minneapolis/St. Paul residentswho we were encouraging to in whatever way they felt appropriate to be welcoming hosts and to get involved in the myriad of activities taking place in our community during the RNC.
felsefe	Make An Effort is a campaign for The UnConvention designed by Campbell Mithun to encourage Twin Cities residents to find their own unconventional ways to welcome the visitors who will be arriving for the Republican National Convention. The campaign does not ignore the undeniable irony of the Republicans choice to hold the convention here in Minnesota, and the entire tone of the campaign captures the unique brand of intelligent, rewarding creativity that Minnesota is justifiably world famous for.
Medya Türü	Web Film
Süre	30 seconds
Market	United States
Yaratıcı Ajans Başkanı	Jonathan Hoffman
Yaratıcı Yönetmen	Reid Holmes
Reklam Yazarı	Paul Brink
Ajans Prodüktörü	Alex Colvin
Prodüksiyon Sorumlusu	Cindy Becker
Prodüktör	Amy Brewster
Görüntü Yönetmeni	David Doyle
Prodüksiyon Şirketi	Hungry Man
Yönetmen	Stephen Pearson
Yaratıcı Yönetmen Ortağı	Gary Carter
Sanat Yönetmeni	Gary Carter
Editing Şirketi	Ditch