| Başlık | Play Nice |
| Haftanın | The CooperGroup Ltd |
| Kampanya | Play Nice |
| Reklamcı | Columbia House |
| Marka | Columbia House |
| Posted | Ağustos 2000 |
| Sektör | Business Services |
| hikaye | Introduce PLAY from Columbia House as the first positive-option music club. |
| felsefe | Position PLAY as the first hassle-free club. Use light-hearted "school" graphics and handwritten heads to brand-image PLAY as a fun club with all the benefits people like in a music club (introductory offer, convenient home shopping), plus new features (new Web Site, toll-free ordering) but without all the old hassles. |
| Sorun | Break through people's perceptions that all clubs have such nuisances as dated reply cards and automatic shipments of Featured Selections. |
| Medya Türü | Direct Marketing |
| Market | United States |
| Yaratıcı Yönetmen Ortağı | Lynda Raihofer |
| Reklam Yazarı | Jim Johnson |
| Sanat Yönetmeni | Thomas Cooper |
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