Melodie McDaniel
Director at The Directors Bureau
Menlo Park, United States
Başlık Appointment
Haftanın
Kampanya Choose Trio HMO during open enrollment
Reklamcı Blue Shield of California (BSC)
Marka BSC
İlk Yayınlanma Tarihi 2019 / 10
Sektör Insurance
felsefe The campaign’s emotional nature is a standout within the healthcare space. In a series of black and white spots, the work highlights BSC’s 24/7 on call doctors, 600+ urgent care centers statewide, house calls 365 days/year, and on call pharmacists. BSC knows people want more from their health plan and wants to support consumers during a crucial time of the year. Through this new campaign, the health insurance company shows us that with Trio HMO, you get a better kind of HMO.
Medya Türü Television
Süre
Chief Marketing Officer (CMO)
SVP
VP Brand
Director of Consumer Marketing
Director Brand Advertising and Sponsorships
Senior IFP Marketing Manager
Manager Brand Advertising and Sponsorships
Marketing Account Manager
Marketing Operations Manager
Yaratıcı Yönetmen
Sanat Yönetmeni
Reklam Yazarı
Executive Director of Integrated Production
Associate Integrated Producer
Business Affairs Manager
Müşteri Direktörü
Müşteri Süpervizörü
Director of Performance Marketing
Performance Marketing Supervisor
Prodüksiyon Şirketi
Yönetmen
Prodüksiyon Sorumlusu
Prodüktör
Post Prodüksiyon
Editör
Prodüktör
Editorial Company Executive Producer
Müzik
Kompositör

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