| Başlık | Signs |
| Haftanın | Roose & Partners |
| Kampanya | Signs |
| Reklamcı | SCA Group |
| Marka | Bodyform |
| Posted | Mart 2000 |
| Ürün | Sanitary Protection |
| Sektör | Hygiene & Personal Care Products |
| Slogan | Bodyform-ed For You |
| hikaye | Whoooooooa
BODYFORM In one of the most difficult to advertise product categories, massively outspent by P&G, one brand not only survived but actually increased its market share. Bodyform advertising consistently talked to women with a relaxed, confident tone of voice. And with the help of that music, the brand achieved the same levels of awareness as the competition with three times less media spend. Bodyform is now well established as a strong no. 2 brand in the sanpro market. |
| Medya Türü | Television |
| Süre | |
| Market | United Kingdom |
| Prodüksiyon Şirketi | Intro |
| Yaratıcı Yönetmen | Nick Fordham |
| Reklam Yazarı | Karen Duffin |
| Sanat Yönetmeni | Richard Ward |
| Ajans Prodüktörü | Jessica Ferguson |
| Yönetmen | Julian Gibbs |
| Aktör | Lisa I?Anson |
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