Başlık | The New Humanity |
Haftanın |
Armando Testa Group
|
Kampanya |
#TheNewHumanity
|
Reklamcı |
Lavazza
|
Marka |
Lavazza
|
Posted | Aralık 2021 |
Sektör | Coffee, Tea, Chocolate Drinks, Breakfast Drinks
|
hikaye | This is the campaign that invites to discover “The New Humanity”: the 2021 Lavazza Calendar. An artistic project that involves photographers, architects, poets, musicians, fashion designers and actors. A global reflection on post-lockdown humanity. |
Sorun | "I cannot bear to live in a world that destroys natural resources" Luigi Lavazza, 1935.The aim of the company, from its founder to the present day, has always been to create a seamless cycle in which product and process innovation, qualitative excellence and sustainability feed off one another.That’s why we turned Calendar, the most important CSR project of Lavazza. |
Medya Türü |
Print
|
Yaratıcı Yönetmen |
Michele Mariani
|
Yaratıcı Yönetmen |
Federico Bonenti
|
Reklam Yazarı |
Federico Bonenti
|
Yaratıcı Yönetmen |
Andrea Lantelme
|
Sanat Yönetmeni |
Andrea Lantelme
|
Grafik Tasarım |
Michela Repellino
|
Account Management |
Benedetta Buzzoni
|
Account Management |
Gina Graci
|
Fotoğrafçı |
Denis Rouvre
|
Fotoğrafçı |
Christy Lee Rogers
|
Entrant Company |
Armando Testa Spa |
Executive Creative Director |
Michele Mariani |
Creative Director, Copy |
Federico Bonenti |
Creative Director, Art |
Andrea Lantelme |
Graphic Designer |
Michela Repellino |
Client Service |
Benedetta Buzzoni, Gina Graci |