| Başlık | Hurt people, hurt people |
| Haftanın | HelloFCB+ |
| Kampanya | Hurt people, hurt people |
| Reklamcı | The Western Cape Government’s GBV |
| Marka | Gender based violence |
| İlk Yayınlanma Tarihi | 2023 / 2 |
| Sektör | Government Information & Services |
| hikaye | Cape Town, South Africa. Research shows that majority of men who abuse women have been victims of abuse themselves. he Western Cape Government aimed at encouraging men to break the cycle of abuse by seeking professional help and counselling through the Western Cape Government’s GBV Command Centre for the pain and abuse inflicted on them in their lifetime. |
| felsefe | Film shows a young boy’s journey of childhood trauma to its inevitable conclusion where we see the abusive behaviour of the father mirrored in the now-grown child. Showing the abuser as the abused and eliciting understanding for the perpetrator of abuse as a victim is something that needed to be carefully handled. In no way could the campaign be seen to be making excuses for abusive behaviour or absolving men of responsibility for their actions. |
| Medya Türü | Web Film |
| Süre | |
| Yaratıcı Ajans Başkanı | Mike Barnwell |
| Yaratıcı Yönetmen | Jacquie Mullany |
| Yaratıcı Yönetmen | Ntobeko Ximba |
| Senior Producer | Khosi Khumalo |
| Müşteri Temsilcisi | Rebecca Jacobs |
| Business Unit Director | Talia Backos |
| Prodüksiyon Şirketi | Romance Films |
| Prodüktör | Greg Gray |
| Prodüksiyon Sorumlusu | Helena Woodfine |
| Görüntü Yönetmeni | Adam Bentel |
| Prodüktör | Shannon McDougall |
| Production Art Director | Will Boyes |
| Stilist | Elaine Jeacocks |
| Head of Research | Maghiel Van Dorssen |
| Editör | Ricky Boyd |
| Editing Şirketi | Deliverance |
| Music and Audio Production House | Pressure Cooker |
| Kompositör | Andries Smit |
| Post Production Creative Director | James Matthes |
| Creative Producer | Astrid Iverson |
| Sound Designer and Final Mix Engineer | Kyle Koekemoer |
| Post Production Online | Deliverance |
| Post Production Offline | Deliverance |
More Work
SEE ALLRock My Soul
- MARKA:
- Chicken Licken
- HAFTANIN:
- Joe Public
Anything for the Taste
- MARKA:
- KFC
- HAFTANIN:
- Ogilvy South Africa
Big John Beats 'Ya’Hunga Forever
- MARKA:
- Chicken Licken
- HAFTANIN:
- Joe Public
Nuggets of Wisdom - Loan , Lotto, Tattoo
- MARKA:
- Chicken Licken
- HAFTANIN:
- Joe Public
Flavor Stacking Space Return
- MARKA:
- Pringles
- HAFTANIN:
- Grey New York
Sizwe's Story
- MARKA:
- Nedbank
- HAFTANIN:
- Joe Public
Ben's Story
- MARKA:
- Nedbank
- HAFTANIN:
- Joe Public
Secrets
- MARKA:
- Nedbank
- HAFTANIN:
- Joe Public
Secrets (Trailer)
- MARKA:
- Nedbank
- HAFTANIN:
- Joe Public