Başlık | Helpless |
Haftanın | BBH |
Kampanya | Helpless |
Reklamcı | St John Ambulance |
Marka | St John Ambulance |
İlk Yayınlanma Tarihi | 2012 / 9 |
Sektör | Public Safety, Health & Hygiene |
hikaye | It follows the journey of a man who is diagnosed with cancer, undergoes treatment, and survives only to die as a result of choking at a family gathering because no one knows the basic first aid that could have saved his life. |
felsefe | Up to 140,000 people die each year in situations where first aid could have helped save their lives. This is as many as die from cancer, according to leading first aid charity St John Ambulance |
Sorun | To generate a debate and awareness around the importance of first aid. |
Medya Türü | Television |
Ses | Factory Studios |
Post Prodüksiyon | MPC LDN |
Ajans Prodüktörü | Matthew Towell |
Yaratıcı Yönetmen | Ian Heartfield |
Yaratıcı Yönetmen | Matt Doman |
Yaratıcı Ekip | Charlene Chandrasekaran |
Yaratıcı Ekip | Danny Morris |
Reklam Sorumlusu | Scott Jacobson |
Ses | Will Cohen |
Editör | Andy McGraw |
Post Prodüksiyon | Jean Clemont |
Görüntü Yönetmeni | Federico Alfonzo |
Prodüktör | Josh Barwick |
Prodüksiyon Sorumlusu | James Bland |
Prodüksiyon Sorumlusu | James Studholme |
Yönetmen | Benito Montorio |
Prodüksiyon Şirketi | Blink Pictures |
Team Manager | Katie Beevers |
Team Director | Emma Brooker |
Strategist | Carl Mueller |
Strategic Business Lead | Ann Marie Costelloe |