Bill Smedley
Editör at House 337
London, United Kingdom
BaşlıkFridge
Haftanın
Kampanya Fridge
Reklamcı Diageo
Marka Guinness
PostedMart 2006
Sektör Beers, Ciders, Lagers
hikaye “Fridge” was shot in Prague on a giant set built to the exact, scaled-up proportions of a real fridge. The actor playing the barman, a Czech himself, used two giant plastic “pint glasses” (one empty, one black) to move around on set. The beer shown is actual real Draught GUINNESS® being poured into a regular-sized pint glass. This was shot against a blue screen and then the GUINNESS® was superimposed onto the giant pint in post-production.
felsefe This ad builds on the iconic “Good things come to those who wait” campaign, highlighting the great GUINNESS® experience that people can enjoy at home. Showing that Draught GUINNESS® in cans is as good as the stuff down the pub, it tells the story of a barman in a rather unusual bar pouring a gigantic pint of GUINNESS® beer…
Medya Türü Television
Süre
Reklam Yazarı
Sanat Yönetmeni
Reklam Sorumlusu
Strateji Planlama
Media Planner
Prodüksiyon Şirketi
Yönetmen
Editör
Post Prodüksiyon MPC

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