Başlık | Fridge |
Haftanın | AMV BBDO |
Kampanya | Fridge |
Reklamcı | Diageo |
Marka | Guinness |
Posted | Mart 2006 |
Sektör | Beers, Ciders, Lagers |
hikaye | Fridge was shot in Prague on a giant set built to the exact, scaled-up proportions of a real fridge. The actor playing the barman, a Czech himself, used two giant plastic pint glasses (one empty, one black) to move around on set. The beer shown is actual real Draught GUINNESS® being poured into a regular-sized pint glass. This was shot against a blue screen and then the GUINNESS® was superimposed onto the giant pint in post-production. |
felsefe | This ad builds on the iconic Good things come to those who wait campaign, highlighting the great GUINNESS® experience that people can enjoy at home. Showing that Draught GUINNESS® in cans is as good as the stuff down the pub, it tells the story of a barman in a rather unusual bar pouring a gigantic pint of GUINNESS® beer |
Medya Türü | Television |
Süre | |
Reklam Yazarı | Adam Rimmer |
Sanat Yönetmeni | Peter Davies |
Reklam Sorumlusu | Russell Jones |
Strateji Planlama | Tricia Russo |
Media Planner | Ian Edwards |
Prodüksiyon Şirketi | HSI |
Yönetmen | JJ Keith |
Editör | Bill Smedley |
Post Prodüksiyon | MPC |