Thai Dog House - "Immortal Adoption"

BBDO Bangkok

BBDO Bangkok Bangkok, Thailand

4325

Başlık	Immortal Adoption
Haftanın	BBDO Bangkok
Kampanya	Immortal Adoption
Reklamcı	Thai Dog House
Marka	Thai Dog House
İlk Yayınlanma Tarihi	2017 / 5
Sektör	Others
hikaye	In partnership with Thai Dog House and Soi Dog Foundation, we created “Immortal Adoption” the world’s first dog recognition algorithm that can match your late dog with an identical shelter dog. When a pet owner uploads a picture of their previous dog on the website ImmortalAdoption.com, the algorithm will analyze the data: breed, color, facial appearance and size of the dog against a database of more than 150 dog species and over 100,000 images of current shelter dogs in Thailand. Once complete, the dog owner will be presented with potential look-alike shelter dogs for them to adopt. The website is an open-platform that any dog shelter can integrate their dogs into the database. A creative combination of data and human insight to enhance each other and deliver tangible results that can truly make a difference in someone’s life.
Sonuç	- 100,000+ shelter dogs in the database. - 64 dog shelters across the country joined the campaign. - Adoption rat
Medya Türü	Web Film
Süre	112 seconds
Creative Chairman	Suthisak Sucharittanonta
Deputy Chief Creative Officer	Anuwat Nitipanont
Yaratıcı Yönetmen	Pitha Udomkanjananan
Sanat Yönetmeni	Charnpanu Suchaxaya
Reklam Yazarı	Manamai Rodpetch
Müşteri Temsilcisi	Lapasrada Sevikul
Yönetmen	Adisak Chanchaipoom
Prodüksiyon Şirketi	Klackfilms