Walid Kanaan
Chief Creative Officer at TBWA\RAAD
Dubai, United Arab Emirates
BaşlıkTwo London
Haftanın
Kampanya The World is Tricky
Reklamcı Mashreq Bank
Marka Mashreq Bank
İlk Yayınlanma Tarihi 2020 / 2
Sektör Banking & Financial Services, Investments, Stock Brokers
Slogan In case your luggage goes to the wrong one
hikaye Lost luggage is the last thing a traveler wants to experience and with so many documents at hand, it’s easy for passengers to forget about baggage loss insurance.

Based on the insight that many of the most visited destinations have homonymous cities somewhere else on earth, Mashreq Bank took this opportunity to promote an often-disregarded credit card benefit: Baggage loss insurance. Because if the world can be confusing for us, it could also be tricky for our luggage.
Medya Türü Print
Sanat Yönetmeni
Creative / Copywriter
Sanat Yönetmeni
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Ajans Başkanı

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