Ocado - "Picnic Picks"

St. Luke’s Communications

St. Luke’s Communications London, United Kingdom

3903

Marka: Ocado
Ülke: United Kingdom

Reklamcı: Ocado

Başlık	Picnic Picks
Haftanın	St. Luke’s Communications
Kampanya	Summer 2021
Reklamcı	Ocado
Marka	Ocado
İlk Yayınlanma Tarihi	2021 / 6
Sektör	Online Retail, E-store
felsefe	The new campaign celebrates the summer traditions of BBQs, picnics, sun-bathing and garden get-togethers and highlights tribes of people with familiar characteristics who like to get together and eat outdoors in the sunshine. From ‘charred sausage lovers’, to ‘half in the sun, half in the shade picnic-ers’, ‘gin o’clockers and ‘sunset spritzers’. The sunny tribes are matched to deals on much-loved brands including Heinz ketchup, Doritos and Holy Guacamole. Summer themes are also highlighted with sports fans cast as ‘half-time snack grabbers and tennis pros who like their strawberries as the ‘armchair umpires’. Being safe in the sun is also covered, with the ‘can you do my backers’ - the folks we all recognise who cannot quite reach with the sun cream.
Medya Türü	Television
Süre	20 seconds
Ses	Jungle Studios
Reklam Sorumlusu	Lisa McDowell
Reklam Sorumlusu	Sarah Emerson
Reklam Sorumlusu	Alex Raybould
Reklam Sorumlusu	Byrony Thomas
Yaratıcı Yönetmen	Jules Vizard
Yaratıcı Yönetmen	Al Young
Sanat Yönetmeni	Joanna Boyle
Reklam Yazarı	Matt Harvey
Agency TV Producer	Davina Hickson
Chief Strategy Officer	Dan Hulse
Strateji Planlama	Tara Ellis
Direktör	Anastasia Terzeon
Müşteri Direktörü	Ross Ritchie
Müşteri Temsilcisi	Maisie LaCosta
Müşteri Temsilcisi	Hope Shooter
Müşteri Temsilcisi	Sam Everett
Yönetmen	Gus Filgate
Prodüksiyon Şirketi Prodüktör	Clare Timms
Prodüksiyon Şirketi	Darling Films
Görüntü Yönetmeni	Matt Fox
Post Prodüksiyon	Nineteentwenty
Editör	John Mayes
Renkçi	Kai Van Beers
Sound Engineer	Ben Leeves
Music Supervision	Native