Fundación Vida Silvestre (WWF) - "102 Millions"

Y&R Argentina

Y&R Argentina Buenos Aires, Argentina

6778

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Marka: Fundación Vida Silvestre (WWF)
Ülke: Argentina

Reklamcı: Fundación Vida Silvestre

Başlık	102 Millions
Haftanın	Y&R Argentina
Kampanya	102 Millones
Reklamcı	Fundación Vida Silvestre
Marka	Fundación Vida Silvestre (WWF)
İlk Yayınlanma Tarihi	2017 / 3
Sektör	Environmental & Ecological Issues
hikaye	Without low blows, the short 3 minute film 102 Million seeks promoting the awareness of the harsh reality endured by a huge section of the population of the country and the world, as well as raising awareness in the need of not wasting the vital resource, so close at hand for some and so many miles away for others
Sorun	Officially, around 7 million Argentinians, equivalent to 17% of the country´s total population have no access to drinking water. The percentage rises to 21% according to non-governmental organizations. The situation worsens in urban and rural poverty areas where the restriction reaches 100% of its inhabitants. Fresh drinking water is the original source of life, what nurtures everything, from the food we eat to the cotton we use, to the energy we depend on in our everyday lives. Only 3% of the earth´s water is drinking water, and only 1% of that fraction is available for human use. It is the world´s most precious resource but it is also finite and threatened as well by climate change, population growth and changes in the patterns of consumption, among other factors.
Medya Türü	Television
Süre	163 seconds
General Creative Director	Lisandro Grandal
General Creative Director	Fernando Tchechenistky
Yaratıcı Yönetmen	Gustavo Botte
Yaratıcı Yönetmen	Ignacio Jardón
Yaratıcı Yönetmen	Juan Ure
Yaratıcı Yönetmen	Juan Pablo Curioni
Director of Public Relations	Daniela Tucci
Prodüktör	Luis Pompeo
Prodüksiyon Şirketi	La Doble A
Yönetmen	Iván Vescovo
Yönetmen	Martin Donozo
Prodüktör	Jose Arnal
Reklam Sorumlusu	Martín Font