Başlık | Stop the Spread |
Haftanın | Disciple |
Kampanya | Stop the Spread |
Reklamcı | Melanoma Institute |
Marka | Melanoma Institute Australia |
Posted | Aralık 2015 |
Sektör | Disease Awareness, Support Groups & Associations |
hikaye | Stop the Spread is a digital panel outdoor campaign that demonstrates how every donation gets real results in real time. The digital panel displays a visual representation of a melanoma tumour that slowly grows until a donation is made via PayPass Tap And Go. The melanoma cell animation reacts to each donation by shrinking down considerably before it starts growing again. If multiple people tap and make a donation, the melanoma continues to die away until it's barely there. |
Medya Türü | Case Study |
Süre | |
Müşteri Temsilcisi | James Arnold |
Müşteri Direktörü | Surungi Hohol |
Tasarımcı | Ilya Aronovich |
Reklam Yazarı | Alan Wilson |
Sanat Yönetmeni | Peter Defries |
Yaratıcı Yönetmen | Pete Buckley |
Yaratıcı Yönetmen | Tim Brown |