Wellington Zoo - "Wellington Zoo Close Encounters"

Saatchi & Saatchi New Zealand

Saatchi & Saatchi New Zealand Parnell, New Zealand

Ödüller

8183

Marka: Wellington Zoo
Ülke: New Zealand

Reklamcı: Wellington Zoo

Başlık	Wellington Zoo Close Encounters
Haftanın	Saatchi & Saatchi New Zealand
Kampanya	Wellington Zoo Close Encounters
Reklamcı	Wellington Zoo
Marka	Wellington Zoo
Posted	Nisan 2008
Ürün	Close Encounters
Sektör	Leisure Parks, Zoos & Fairs
Sonuç	By simply pointing their mobile phones at blotchy black-and-white newspaper ads, consumers could bring to life colorful 3-D animals during a campaign by Wellington Zoo in New Zealand. Wellington Zoo set out to bring consumers face to face with animals and spur interest in species endangerment. They deployed a new technology from Human Interface Technology Laboratory in New Zealand produce what they call augmented reality: special effects that seemingly pop animals off the page by using ordinary cameras in mobile phones. The results for the campaign were less than tame: it produced a 30% increase in visitors through the front gates of the zoo. In the newspaper ads, consumers were given instructions to download a bit of free software to enable their phones to transform their visual experience. Once loaded, the mobile phone camera was able to create a hybrid multi-dimensional viewing experience that blended a zoo animal with the current scene.
Medya Türü	Case Study
Süre	110 seconds
Interactive Creative Director	Brian Merrifield
Yaratıcı Yönetmen	Mike O'Sullivan
Sanat Yönetmeni	Tim Huse
Sanat Yönetmeni	Debs Gerrard
Reklam Yazarı	Hywel James
Reklam Yazarı	Dave Mygind
Interactive Producer	Farah Iqbal
Müşteri Direktörü	Elaine Bicknell
Müşteri Temsilcisi	Hadleigh Churchill
In-Situ Photographer	Mat Baker
Animasyon	HIT Labs