| Başlık | Beer Coasters |
| Haftanın | WHYBIN\TBWA TEQUILA |
| Kampanya | Beer Coasters |
| Reklamcı | Shine |
| Marka | Shine |
| İlk Yayınlanma Tarihi | 2013 |
| Sektör | Anti-Domestic Violence, Sexual Abuse |
| Slogan | Enjoying a cold beer has never been so chilling |
| hikaye | Domestic violence is a significant problem in New Zealand, and it's believed only 20% of cases are reported. Shine (Safer Homes In Nz Everyday) wanted to remind people that domestic abuse can escalate when alcohol is involved. We created thermochromic ink beer coasters. Once a cold beer is placed on it, the impact creates a bruise on the victim. We encouraged people to speak up if they knew of any domestic violence. Or, if they are a victim themselves, there is help at hand. - See more at: http://www.adruby.com/direct-marketing-ads/shine-thermochromic-ink-beer-coasters#sthash.Tu9NpO2p.dpuf |
| Medya Türü | |
| Sanat Yönetmeni | Smeta Chhotu-Patel |
| Reklam Yazarı | Smeta Chhotu-Patel |
| Yaratıcı Yönetmen | Andy Blood |
| Retoucher | Elena Panaita |
| Prodüksiyon Sorumlusu | Michelle Hong |
| Müşteri Temsilcisi | Sarah Cowan |
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