| Başlık | Factory Tour |
| Haftanın | Fallon |
| Kampanya | Fabia Launch - Skoda |
| Reklamcı | Volkswagen |
| Marka | Skoda |
| Posted | Ekim 2000 |
| Ürün | Fabia UK Launch |
| Sektör | Cars |
| Slogan | It's A Skoda, Honest. |
| felsefe | The repositioning that accompanied the launch of the Fabia in March 2000 challenged that prejudice head-on and reduced marque rejection from 60% to 42%. UK sales have since grown by 64% dramatically outstripping other markets, with the same model mix; £15 million of marketing spend is estimated to have returned £37 million of profits. |
| Sorun | Skoda jokes were so entrenched in British culture that, despite the brands acquisition by VW in 1991, radical product improvements had continued to fall on deaf ears. |
| Medya Türü | Television |
| Süre | |
| Market | United Kingdom |
| Yaratıcı Yönetmen | Richard Flintham |
| Sanat Yönetmeni | Richard Flintham |
| Yaratıcı Yönetmen | Andy McLeod |
| Reklam Yazarı | Andy McLeod |
| Ajans Prodüktörü | Kirsty Burns |
| Prodüksiyon Şirketi | Harry Nash |
| Yönetmen | Fredrik Bond |
| Fotoğrafçı | Karl Oskarrsson |
| Yönetmen | Lenard Dorfman |
| Reklam Sorumlusu | Chris Hawken |
| Yönetici Direktör | Laurence Green |
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