Gatorade - " Gatorade Billboard Refrigerator"

lew'lara\TBWA

lew'lara\TBWA São Paulo, Brazil

8365

Başlık	Gatorade Billboard Refrigerator
Haftanın	lew'lara\TBWA
Kampanya	Billboard Refrigerator
Reklamcı	PepsiCo Inc.
Marka	Gatorade
İlk Yayınlanma Tarihi	2014 / 1
Sektör	Soft Drinks, Tonics
felsefe	Sideline billboards are a common sight at soccer stadiums. As a result, people hardlyeven notice them anymore. With a small budget and lots of creativity, we overhauleda Gatorade sideline billboard by turning it into a fridge full of Gatorade bottles thatplayers could drink from to replenish nutrients lost during a match
Sonuç	With a low budget we achieved 104 teams. In 22 days. On 343 matches. 23 thousandliters of sweat. 15 thousand liters of Gatorade. 6.5 million people watched thechampionship. 3 million people watched the final on Rede Globo, the biggest TVChannel in Brazil. The activation was broadcast live by Brazil’s main sportsnetworks: Globo, ESPN and SporTV.
Medya Türü	Case Study
Süre	61 seconds
Market	Brazil
Yaratıcı Yönetmen	Manir Fadel
Yaratıcı Yönetmen	Felipe Luchi
Yaratıcı Yönetmen	Cesar Herszkowicz
Yaratıcı Ekip	Bernardo Romero
Yaratıcı Ekip	Vinny Couto
Yaratıcı Ekip	Ricardo Dolla
Müşteri Temsilcisi	Valentina Ursini
Müşteri Temsilcisi	Gabriela Marino
Prodüksiyon Şirketi	7 Films
Editör	Roberto Pereira
Ses Prodüksiyonu	Mugshot Sound Producer
Ses	Animal Studios
Fotoğrafçı	Paola Vianna
Fotoğrafçı	Thiago Angst
Retoucher	Andre Santos
RTV	Luzia Oliveira
RTV	Michele Pavao