| Başlık | We Gave Blood |
| Haftanın | BMF |
| Kampanya | We Gave Blood |
| Reklamcı | Red Cross |
| Marka | Australian Red Cross Blood Service |
| Posted | Aralık 2004 |
| Sektör | Blood/Organ Donation |
| felsefe | Using a real 'live' blood box, we mailed 30 media buyers showing them our unconventional approach. |
| Sorun | Less than 3% of the Australian population will give blood and some 80% of the population will need a blood transfusion in their lifetime. We'd created a unique campaign but needed some 'free' TV media to continue running it. |
| Sonuç | Two TV channels agreed to run the commercials free of charge - an extraordinary Aus $1,537,000 of free media. When the ads ran, the national increase in calls was 87% and the increase to registrations on donateblood.com.au was 848% |
| Medya Türü | Television & Cinema |
| Süre | |
| Market | Australia |
| Yaratıcı Ekip | Andrew Ostrom |
| Yaratıcı Ekip | Andrew Petch |
| Prodüktör | Emma Lawrence |
| Yönetmen | Ben Lawrence |
| Yaratıcı Yönetmen | Warren Brown |
| Ajans Prodüktörü | Mandy Payne |
| Prodüksiyon Şirketi | Caravan Pictures |