Başlık | Louise |
Haftanın | JayGrey Sydney |
Kampanya | Seriously Hard Liquor |
Reklamcı | Pure Beverages |
Marka | Alibi Bourbon |
İlk Yayınlanma Tarihi | 2012 / 6 |
Sektör | Alcoholic |
Slogan | Seriously hard liquor |
hikaye | JayGrey were tasked with supporting Alibi Bourbon’s existing range by targeting its key consumers - true bourbon drinkers. A refreshing assignment to talk to hard working, BS free urban warriors - men and women willing to roll up their sleeves and get the job done. A tough campaign was needed to talk to these tough individuals and this was communicated through the tag, “Seriously hard liquor”. |
Medya Türü | Radio |
Market | Australia |
Yaratıcı Yönetmen | Jay Furby |
Sanat Yönetmeni | Jay Furby |
Sanat Yönetmeni | Dave Heytman |
Sanat Yönetmeni | Tommy Cehak |
Reklam Yazarı | Jay Furby |
Reklam Yazarı | Gavin Chimes |
Tipografi | Dave Heytman |
Tipografi | Tommy Cehak |
Müşteri Temsilcisi | Will Frew |
Fotoğrafçı | Sean Izzard |
Retoucher | Steve York, Cream |