Başlık | Dots |
Başlık (ana dil) | Pontos |
Haftanın | WMcCann |
Kampanya | Dots - DNFB |
Reklamcı | Dorina Nowill Foundation for the Blind |
Marka | Dorina Nowill Foundation for the Blind |
İlk Yayınlanma Tarihi | 2007 / 4 |
Ürün | Institucional |
Sektör | Charities, Foundations, Volunteers |
Slogan | They can see |
hikaye | A person formed by white dots walks across a black background. Then, everything disappears and a person that was walking transforms into a text in Braille. |
felsefe | The solution was to create a spot that would make people aware that the books in Braille are one of the main channels for blind and visually impaired people. |
Sorun | To collect donations to produce books in braille for the blind. |
Sonuç | Campaign is still on air. It has had positive repercussion so far, collecting donations for the cause. |
Medya Türü | Television |
Süre | |
Market | Brazil |
Sanat Yönetmeni | Daniel Chagas Martins |
Reklam Yazarı | Mario Cintra |
Yaratıcı Yönetmen | Adriana Cury |
Yönetmen | Nando Cohen |
Yaratıcı Yönetmen | Danilo Janjácomo |
Müşteri Temsilcisi | Diogo Monteiro |
Ajans Prodüktörü | Paula Moraes |
Müşteri Direktörü | Nicia Passos |