BHF - "Maybe Baby"

Grey London

Grey London London, United Kingdom

10705

Başlık	Maybe Baby
Haftanın	Grey London
Kampanya	Unborn Baby
Reklamcı	British Heart Foundation
Marka	BHF
İlk Yayınlanma Tarihi	2014 / 5
Sektör	Public Safety, Health & Hygiene
hikaye	In 2010, Zara’s mum, Caroline, discovered that she had a faulty gene that could cause a heart condition that can lead to sudden death. Caroline knew there was a 50:50 chance it could be passed onto Zara. Grey elected to make Zara the ad’s narrator – before she was even born. Based on her mother’s 40 week 4D ultrasound, the agency tasked VFX and digital production company Digital Domain with creating a CGI version of Zara in the womb, who tells the story of the faulty gene she may well have inherited.
Medya Türü	Television
Süre	40 seconds
Özel Efektler	Digital Domain
Post Prodüksiyon	Digital Domain
Yaratıcı Yönetmen	Vicki Maguire
Reklam Yazarı	Clemmie Telford
Sanat Yönetmeni	Lex Down
Direktör	Eve Bulley
Müşteri Temsilcisi	Grant Paterson
Müşteri Temsilcisi	Isaac Hickinbottom
Ajans Prodüktörü	Vanessa Butcher
Strateji Planlama	Ruth Chadwick
Medya Ajansı	PHD London
Medya Planlama	Monica Majumdar
Yönetmen	Chris Milk
Editör	Brian Miller
Prodüksiyon Şirketi Prodüktör	Ben Schneider
Prodüksiyon Şirketi Prodüktör	Sam Storr
Ses Post Prodüksiyon	Grand Central
Prodüksiyon Şirketi	RadicalMedia
Managing Partner	Sarah Jenkins
Creative Producer	Gemma Hose
Editör	Logan Hefflefinger
Özel Efektler	Janelle Croshaw
Ses	Vampire Weekend