Grey Worldwide - "Detergent"

Grey Group China

Grey Group China Beijing, China

4048

Başlık	Detergent
Haftanın	Grey Group China
Kampanya	Yellow Line - Grey Worldwide
Reklamcı	Grey Worldwide
Marka	Grey Worldwide
Posted	Eylül 2004
Ürün	Agency Self Promotion
Sektör	Advertising & Communication
hikaye	HEADLINE: Do not let the competitors kill your product. BODY COPY: At Grey Worldwide, each of our clients' product has long life cycle. It's because we find the edge from a different perspective, giving the product an unique positioning in their respective market. This enable effective advertising strategy, thus making them successful brands. This is what we do best. STRAP LINE: Grey Worldwide. Injecting life into brands.
felsefe	With Grey Worldwide's new philosophy "Find the edge", a series of ads were run to promote and make aware of the agency's unique vision in creating and enhancing brand values. The ads were published in trade journals/ magazines; and with the new philosophy, breakthrough execution and copy, this has reposition the other agencies.
Sorun	With China's entry into the WTO, there is a sudden surge in needs to gain brand dominance in the China market. The competition will be much greater as more of the foreign brands flood the market, and local brands are cut off.
Medya Türü	Magazine
Market	China
Fotoğrafçı	KH Chia
Yaratıcı Yönetmen	Kevin Lee
Sanat Yönetmeni	Kevin Lee
Sanat Yönetmeni	Wenlong Li
Sanat Yönetmeni	Sam Shen
Reklam Yazarı	Kaiyu Shen
Sanat Yönetmeni	Michael Wong
Other	Chan Chou Wong