| Başlık | THE 3.5 sec BUMPER ADS (72s) |
| Brief | YouTube bumper ads are six-second video ads; but Jaguar’s F-Type is so fast, it only needs 3.5 seconds. The company decided to donate the extra seconds to those who need it most: non-profit organizations. After a shiny, roaring red sports car zooms around a winding bend, the logo of one of ten non profits flashes onto the screen. An industry first? Most likely. Original? Definitely. |
| Haftanın | M&C Saatchi |
| Kampanya | The 3.5 Sec Bumper Ads |
| Reklamcı | Jaguar Land Rover |
| Marka | Jaguar |
| Posted | Kasım 2018 |
| Sektör | Automotive |
| hikaye | The creative idea: To emphasize Jaguar's speed we chose the shortest video format there is today to show that even the shortest format available is too long for such a fast car. So what to do with the time we have left? Donate it to those who really need it – Nonprofit organizations to whom every media exposure is valuable. |
| Medya Türü | Pre-Roll |
| Yaratıcı Yönetmen | Tzur Golan |
| Reklam Yazarı | Uri Marek |
| Sanat Yönetmeni | Alon Avni |
| Prodüksiyon Şirketi Prodüktör | Ori Krasner |
| Ajans Prodüktörü | Idit Zemmer |
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