| Başlık | Ugo |
| Haftanın | Grey United |
| Kampanya | Soften yourself - Darmon |
| Reklamcı | Darmon Milano |
| Marka | Darmon Milano |
| Posted | Haziran 2008 |
| Ürün | Darmon Cashmere |
| Sektör | Men's Clothing |
| Slogan | Soften Yourself |
| hikaye | The campaign was developed into 3 subjects, 3 portraits of people wearing Darmon cashmere. |
| felsefe | We wanted to break the ties with the previous communications, opting for a witty and unusual communicative style which is rare in fashion. There are no classic fashion models, but people looking mad, bad and dangerous to know. Definitely no oil paintings, then. The head 'Soften yourself' plays wittily with the visuals, emphasizing the softness of Darmon fabrics, 'hoping' that its extraordinary softness would go beyond the simple tactile experience and actually mellow even the harshest personalities. |
| Sorun | Darmon Milano is a brand with a long tradition in fashion, and its name is a guarantee of style and quality. The main object of the press campaign was the cashmere line; the objective was to differentiate the brand from the glossy, often too uniform communication typical of its sector. |
| Medya Türü | Magazine |
| Market | Italy |
| Yaratıcı Yönetmen | Pino Rozzi |
| Yaratıcı Yönetmen | Roberto Battaglia |
| Reklam Yazarı | Luca Beato |
| Sanat Yönetmeni | Micol Talso |
| Fotoğrafçı | Paolo Zambaldi |
| Sanat İşleri Satın Alma Sorumlusu | Maria Benenati |
| Müşteri Süpervizörü | Marianna Tognini |
| Reklam Süpervizörü | Andrea Monteverdi |
More Work
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- MARKA:
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- HAFTANIN:
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- HAFTANIN:
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