MGM Resorts - "Universal Love 4"

McCann New York

McCann New York New York, United States

4492

Başlık	Universal Love 4
Haftanın	McCann New York
Kampanya	Universal Love
Reklamcı	MGM Resorts International
Marka	MGM Resorts
İlk Yayınlanma Tarihi	2018 / 4
Sektör	Hotels, Resorts
hikaye	Las Vegas is the “wedding capital of the world,” but not necessarily for LGTBTQ couples. As the largest hotel brand in Vegas, and one with a long history of support for the LGBTQ community, MGM Resorts was on a mission to spread a message of inclusion, showing that Vegas was truly welcoming to all.;Throughout the history of music, love songs have almost solely celebrated heterosexual love. These well-known songs don’t reflect the changing definitions of love and marriage, making them harder for same-sex couples to fully embrace and relate to. As a result, these couples had few choices when it came to wedding songs that represent their relationship. As a popular destination for weddings, we realized MGM could help change that.;We decided to harness the power of music to bring a message of inclusivity to the world in the most entertaining way possible.
Medya Türü	Case Study
Süre	353 seconds
Yönetmen	Lagan Sebert
Prodüksiyon Sorumlusu	Sandra Sampayo
Prodüksiyon Sorumlusu	Brandon Bloch
Oyuncu Seçimi	Jenny O
Editing Şirketi	Chris Franklin
Renklendirme	Chris Ryan
Ses	Rob Fielack
Tusk Music Production	Rob Kaplan
Prodüksiyon Sorumlusu	Aaron Mercer