Campbell Company of Canada - "Campbell’s pAIntings"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

8872

Marka: Campbell Company of Canada
Ülke: Canada

Reklamcı: Campbell's

Başlık	Campbell’s pAIntings
Haftanın	Zulu Alpha Kilo
Kampanya	Campbell’s pAIntings
Reklamcı	Campbell's
Marka	Campbell Company of Canada
İlk Yayınlanma Tarihi	2024 / 3
Sektör	Food
hikaye	Campbell Company of Canada is putting the AI in pAIntings with its latest marketing campaign aimed to help modernize its iconic red and white condensed soup can. The soup brand is leveraging generative artificial intelligence (AI) to reimagine artwork of its iconic can through various artistic styles, which will debut on social. For decades, Campbell’s has been a leading food brand and an art inspiration. The soup brand has brought to life engaging visualizations of how its famous red and white can could have been painted in a range of styles from the past, intended to reconnect Campbell’s with creativity. As part of their “Campbell’s pAIntings” campaign, the brand’s Instagram page @campbellcanada, will be transformed into a virtual gallery featuring over a dozen reimagined artistic AI outputs, to surprise and delight consumers and art lovers alike. The artwork will also pop up on transit shelters.
Medya Türü	Television
Süre	43 seconds
Agency	Zulu Alpha Kilo
Creative Chairman	Zak Mroueh
Yaratıcı Ajans Başkanı	Brian Murray
Yaratıcı Ajans Başkanı	Jenny Glover
Yaratıcı Yönetmen Ortağı	Michael Romaniuk
Sanat Yönetmeni	Michael Romaniuk
Yaratıcı Yönetmen Ortağı	Marco Buchar
Reklam Yazarı	Marco Buchar
Müşteri Temsilcisi	Alyssa Guttman
Executive Director	Sean Bell
Technology	Sean Bell
Strategy Team	Aurora Stewart de Peña
Ajans Prodüktörü	Ola Stodulska
Ajans Prodüktörü	Steven Czikk
Medya Ajansı	Spark Foundry
Media Team	Christina Falconer
Media Team	Doyeon Kim
Media Team	Varun Oza
Post	Zulubot
Prodüksiyon Şirketi	Zulubot
Post	Lena Hamady
Post	Sarah Dayus
Online Producer	Lena Hamady
Ses Tasarım Şirketi	Zulubot
Studio	Zulubot
Prodüksiyon Asistanı	Mila Lukezich
Executive Strategy Director	Heather Segal
Public Relations	spPR
PR	Sonia Prashar
PR	Aileen O’Sullivan
PR	Nikita Shivdasani
Editör	Oren Michaels
Mix Engineer	Oren Michaels
Studio Manager	Sandra Noto
Studio Manager	Henry Eugenio