| Başlık | Glass Legs 3 |
| Başlık (ana dil) | Mizuno Vidro 3 |
| Haftanın |
AlmapBBDO
|
| Kampanya |
Mizuno Glass
|
| Reklamcı |
Alpargatas
|
| Marka |
Mizuno
|
| İlk Yayınlanma Tarihi |
2003 / 3
|
| Ürün |
Mizuno Wave
|
| Sektör | Shoes
|
| Slogan | Mizuno Wave. The world's best impact absorption technology. |
| Slogan (ana dil) | Mizuno Wave. A melhor tecnologia de amortecimento e estabilidade. |
| hikaye | The campaign advertisements try to demonstrate the necessity of wearing Mizuno tennis shoes, with the best shock-absorption and stability technology, by means of illustrations in which the runners bodies are made of glass and, therefore, have to use the efficient system. |
| felsefe | Those who run know that the knees, ankles, tendons and muscles suffer with the physical effort. If the tennis shoes do not have a high-tech impact absorption system, your body becomes as fragile as glass. |
| Sorun | Mizuno disputes the high-performance segment in the tennis shoes market. The brands with the most advanced technology are in this premium segment. Athletes prefer Mizuno because it developed the Wave impact-absorption technology. These are plates in the form of waves over the sole that absorb the weight of the steps. |
| Medya Türü |
Magazine
|
| Market | Brazil |
| Yaratıcı Yönetmen |
Tales Bahu
|
| Yaratıcı Yönetmen |
Luiz Sanches
|
| Reklam Yazarı |
Sophie Schoenburg
|
| Reklam Yazarı |
Gustavo Sarkis
|
| Sanat Yönetmeni |
Roberto Fernandez
|
| Müşteri Direktörü |
Fico Meirelles
|
| Müşteri Temsilcisi |
Cristina Chacon
|
| Fotoğrafçı |
Claus Stellfeld
|
| Ajans Prodüktörü |
José Roberto Bezerra
|
