Başlık | Fresco |
Haftanın | 180 Amsterdam |
Kampanya | adidas +10 |
Reklamcı | adidas |
Marka | adidas |
Posted | Nisan 2007 |
Sektör | Sportswear |
hikaye | SUMMARY Every four years, rivalry between sports brands intensifies as each brand attempts to leverage the FIFA World Cup and its audience of billions. With the tournament in adidas homeland of Germany, 2006 was going to be the most competitive World Cup to date. However, with their +10 campaign, adidas succeeded in capturing the real values of football and exceeded their communications and commercial objectives to become the undisputed brand winner of the World Cup. |
Medya Türü | Outdoor/Out of Home |
Market | Germany |
Yaratıcı Yönetmen | Kurt-Georg Dieckert |
Yaratıcı Yönetmen | Stefan Schmidt |
Sanat Yönetmeni | Boris Schwiedrzik |
Reklam Yazarı | Helge Blöck |
Müşteri Temsilcisi | Falk Lungwitz |
Müşteri Temsilcisi | Bela Ziemann |
İlustratör | Felix Reidenbach |
Sanat İşleri Satın Alma Sorumlusu | Martina Kersten |
Ajans Prodüktörü | Katrin Dettmann |
Prodüksiyon Şirketi | Methodik Management |
Proje Sorumlusu | Sirkka Köster |
Strateji Planlamacı | Moritz Kiechle |
Media Agency | Carat |