Başlık | Test Track |
Haftanın | AlmapBBDO |
Kampanya | Volkswagen Trucks: Test Track |
Reklamcı | Volkswagen Group |
Marka | Volkswagen Trucks |
İlk Yayınlanma Tarihi | 2018 / 4 |
Sektör | Trucks, Pick-Up Trucks |
hikaye | Everybody knows how to put four elephants inside a VW Beetle. But how about fitting an entire test track inside a single VW truck? "Test Track" – created by AlmapBBDO – proves that it can be done. For the spot, a test track was custom built to be functional for performance and, when disassembled, to fit inside the cargo compartment of the vehicle. All obstacles were projected and built according to a volumetric study. The assembling of the parts – shown in fast-forwarded reverse – was all choreographed following the structure of Korsakov's song "Flight of the bumblebee". To get it right, the truck had to be loaded 37 times. The making of shows the details of the production design. |
Medya Türü | Web Film |
Süre | |
Yaratıcı Ajans Başkanı | Luiz Sanches |
Yaratıcı Yönetmen | Bruno Prosperi |
Yaratıcı Yönetmen | Rynaldo Gondim |
Sanat Yönetmeni | Paulinho Ribeiro |
Yaratıcı Ekip | Tales Bahu |
Yaratıcı Ekip | Vinicius Valeiro |
Prodüksiyon Sorumlusu | Luiz Braga |
director | Dulcídio Caldeira |